Over a few years, Digibrood has helped Affordable Golf become one of the UK’s leading Golf retailers.
As Affordable Golf needed to get a much better return from their PPC account, they approached us for help.
David, Mark, Richard & the rest of the Affordable Golf team wanted not only to increase revenue, they had to do that without having a negative impact on ROAS.
Here’s what we did:
- Comprehensive analysis of the business, best sellers, top products lines and brands
- Restructured theIr Google Ads account from the ground up, with new search & shopping campaigns
- Created hundreds of tightly themed search campaigns based on brands, generic searches and product categories
- Built granular campaigns for devices, branded and generic searches for Google Shopping
- Optimised clearance items, promotions, best sellers and new product lines
- Developed Facebook Ads strategy focused on generating incrimental revenue
- Put a daily granular ROAS reporting structure in place for all to see
