Build Brand Image and Drive Conversions

Podcastle gains grab the attention of the top media publications and relevant audiences with the most unique and well-crafted PR campaign.



Business Type

Podcast recording software


Builds Brand Image

Project Status


Project Details, Growth & Revenue

Podcastle is a service that turns text into human-like speech using artificial intelligence. They offer various services like interviews, audio editing, revoice, magic dust, silence removal, recording and extension. Now they want to establish the tool in the industry and build long-lasting relationships with influencers across key verticals. So, they hired LinkBrood to create a unique and effective PR outreach campaign. 

Key Achievemnts 

After our first PR work, the company saw great results (from press release alone), including 31.7 million+ online readerships with just four pieces of coverage that we secured within six weeks. Podcastle witnessed a great increase in organic traffic and a great brand presence after the PR campaign.

Major Challenges

Since Podcastle was recently establishing the tool in the industry, it was hard to get a hold of the top journalists who were ready to help publish their stories. But, our team put in the extra effort and created a unique approach that helped attract the top publications’ attention. 

Our Approach

We decided to focus on the key features like realistic voice skins, removing background noise, and correcting bad audio recordings to provide a great PR campaign. We drafted articles that included the key features, testimonials of Podcastle users, and interviews with other podcasters who were using this tool to create content.

 This approach helped us grab attention as the stories were relevant to the audience and of interest to media publications. We aimed at influencers on social media, YouTube, and podcasting communities to make them aware that Podcastle was the only text-to-speech tool in the market that could provide an extremely high degree of accurate replication of human speech.

Project Gallery & Other Elements

Are you searching for the Right Digital agency for Your Business?

What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Why do we use it?

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).